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ASSIGNMENT OUTLINE

Assignment title: Qualitative Project

Weighting: 30%

Faculty responsible: Mr. Vlad

Program: BBA6

Course name: Business & Academic Research Methods

Course number: GEN 4153

Hand-out date: Week 10

Hand-in date: Week 14, Sunday, June 19th, before 23:55

Assignment Overview:

Students will propose and carry out an applied qualitative research project in pairs. They will propose a

specific research question (see Topics section) and a design that will allow them to answer it within the

given parameters:

– deductive approach

– secondary and qualitative data (text)

– thematic analysis.

The results of the research will be presented in a visual format (slideshow in .pdf format).

Overall aim:

To enable students to demonstrate their capacity of research design and the qualitative data collection,

analysis, and presentation skills.

Learning outcomes: 1,2,3,4

Organization and methodology:

The research question and the pair members must be submitted directly to the teacher, by the end of the

week.

Overall project parameters:

1. Approach:

a. Deductive

2. Data:

a. Secondary

b. Qualitative (text)

3. Analysis

a. Thematic

b. “A priori” codes required

“In vivo” codes, if applicable

4. Presentation

a. Qualitative (figures and text)

b. Slideshow format

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Topics: students can choose to use the topic from the Literature Review or select one of the topics below,

in order to propose and answer their specific research question:

– Travel and Tourism

– Hospitality

– Business

Slideshow presentation guidelines – Only 9 slides:

Slide 1: Introduction:

This slide must show the logo, pair members, course name and code.

Slide 2: Statement of authorship

Slide 3: Research question

The question must be specific, relevant, and feasible, given the parameters of the project. Students

can use objectives to limit the scope of the research, as it may be difficult to specify only through

the research question.

Slide 4: Theoretical framework

A minimum of 3 academic sources must be used. In case competing/alternative theories are

available, students can choose one (justify) or more, and analyse the data regarding all theories

(smaller samples allowed).

Slide 5: Data Used

Explain/justify the data used, regarding:

– Validity – Are the selected texts appropriate to answer the research question?

– Source – Where does the data come from? What was its purpose, originally?

– Sampling – How did you select the specific texts you analysed? What method or criteria was used?

Slide 6: Thematic Analysis

Explain the codes/categories identified for the theoretical framework used in the analysis, with the

corresponding in-text citations. Include any “a priori” codes required or “in vivo” codes developed,

if applicable through analysis.

Slide 7: Findings

The results of the analysis and the links to existing theory must be presented visually (tables, charts,

figures, etc.). The results must clearly show the answer to the research question. Some text can be

used, where necessary.

Slide 8: Conclusions

Slide 9: References

Assessment tasks & weighting:

1. Research question 10%

2. Theoretical framework 10%

3. Data Used 20%

4. Thematic Analysis 20%

5. Findings 20%

6. APA References 10%

7. English Skills 10%

8. Data Analysis Files (not graded) submitted via Moodle (not Turnitin).

Word count: N/A (see instructions)

Resources available: ebook, assignment documents (outline, template, mockup, rubric,

examples), class materials (Moodle).

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Excellent (10) Good (8) Pass (6) Fail (4) Zero (0)

Research
question 10%

The research
question/objectives are

relevant, specific,
answerable, and feasible.

The research
question/objectives are

relevant, specific, answerable,
and feasible, but there may be
some confusion regarding one

of these aspects.

The research
question/objectives meet

at least two of the
criteria below: relevant,
specific, answerable, and

feasible.

The research
question/objectives

only meet one of the
criteria below:
relevant, specific,

answerable, and
feasible.

The research
question/objectives

meet none of the
criteria.

Theoretical

framework
10%

The theoretical
framework is relevant to
the specific question /

objec tives are clearly and
accurately explained, as
well as appropriately
referenced. Only academic

sources used.

The theoretic framework
relevant to the specific
question / objec tives are

clearly explained, but there is
some confusion / inac curacy.
Only academic sources used
and appropriately referenced.

The theoretical
framework relevant to
the specific question /

objec tives are adequate,
but there is some
confusion/inac curacy.
Not all sources are

academic.

The theoretical
framework relevant
to the specific

question / objec tives
is barely explained.
Not all sources are
academic.

The theoretical
framework relevant
to the specific

question / objec tives
are not explained.
No academic sources
used.

Data Used
20 %

The data used

is accurately described
and clearly justified, with
respect to the following:

– Validity
– Source/s
– Sampling

The data used is described

accurately, but
the justification
is not always clear,

regarding:

– Validity

– Source/s

– Sampling

The data used is

adequately
described, but there
are some omissions.

The justification is
incomplete. One of
the following is not

addressed:

– Validity
– Source/s
– Sampling

The data used is

barely described /
justif ied. 1 or
more of the

following are not
addressed:

– Validity

– Source/s

– Sampling

The data used is

neither described,
nor justified.
The criteria are not

met.

Thematic
Analysis 20 %

Clear and accurate
presentation of the codes

developed through the
review of academic
literature (a priori

codes). Where
necessary, in vivo codes
were developed from the

data and are also included.
Presented in tabular form
with code, description,

sources (in-text citations).

Clear presentation of the
codes developed through

the review of academic
literature (a priori codes),
but there may be some

confusions / omis sions.
Where necessary, in vivo
codes were developed from

the data and are also
included. Presented in
tabular form with code,

description, sources (in-
text citations).

Adequate presentation
of the codes developed

through the review of
academic literature (a
priori codes), but

there may be some
confusions / omis sions.
Or not presented in

tabular form, with code,
description, sources (in-
text citations).

The codes used are
inadequate or

insufficiently
explained. The
criteria are not

adequately met.

There is no
explanation of the

codes or their
use. Criteria are
not met.

Findings 20 %

Finding presented are
consistent with data
analysis files.

The findings clearly and

accurately answer the
research question.
There are clear links to

the theoretical
framework.
The figures/tables used

are clear and easy to
understand (titles, legends,
etc.).

Finding presented are
consistent with data analysis
files.

The findings answer the

research question.
There are links to the
theoretical framework.

The figures/tables used are
clear and easy to understand
(titles, legends, etc.).

The findings meet
the first criteria:
Findings presented are

consistent with data

analysis files. However,
one of the three
criteria below is not

fully met:
The findings answer
the research question.

There are links to the
theoretical framework.
The figures/tables used

are clear and easy to
understand (titles,
legends, etc.).

Only two of the
criteria are met:
Findings presented

are consistent with

data analysis files.
The findings
answer the

research question.
There are links
to the

theoretical
framework.
The figures/tables

used are clear and
easy to understand
(titles, legends, etc.).

One or none of the
criteria are met:
Findings presented

are consistent with

data analysis files.
The findings
answer the

research question.
There are links
to the

theoretical
framework.
The figures/tables

used are clear and
easy to
understand (titles,

legends, etc.).

APA, report
formatting

10%

All the sources used are

properly referenced
according to APA
referencing.

All sources are included in

the reference list.

There are 2 sources with
errors in referencing or
missing from the reference list

There are 4 sources with
errors in referencing or
missing from the

reference list

There are 6 sources
with errors in

referencing or
missing from the

reference list

There are more 6
sources with errors.

Not included in the
project or APA Style
not respected at all.

Major formatting

issues. Not following
outline requirements.

English skills
10%

Excellent English skills

Very positive. Slight confusion
due to minor inaccuracy. Use

of correct grammatical tenses;
mechanics had minor
problems (in spelling,

punctuation, capitalization,
etc.); and word choice was
always academic avoiding
colloquial language or slang.

Positive / Satisfactory –
several errors but just a

pass.

Inappropriate tone
used in most of the

task.

Poor effect on
reader

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Common skills: assessed (bold) or developed (italics):

MANAGING AND DEVELOPING
SELF

1.Manages own
role and
responsibilities

2. Manages own
time in achieving
objectives.

3.Undertakes personal
and career
development

4. Transfers skills
gained to new and
changing situations
and contexts.

5.Uses a
range of
thought
processes

WORKING WITH AND RELATING
TO OTHERS

6.Treats others’
values, beliefs
and opinions with
respect

7.Relates to and
interacts
objectively with
individuals and
groups

8.Works effectively as
a member of a team

COMMUNICATING

9.Receives and
responds to a
variety of
information

10.Presents
information in a
variety of visual
forms

11.Communicates in
writing

12.Participates in oral
and non-verbal
communication

MANAGING TASKS AND SOLVING
PROBLEMS

13.Uses
information
sources

14. Deals with a
combination of
routine and non-
routine tasks

15.Identifies and
solves routine and
non-routine
problems

BECOMING NUMERATE AND
USING TECHNOLOGY

16.Applies
numerical skills
and techniques

17.Uses a range
of technological
equipment and
systems

Plagiarism:

Plagiarism is the act of presenting another’s ideas or words as one’s own. Cheating includes, but is not limited

to, the intentional falsification or fabrication of any academic activity, unauthorized copying of another person’s

work, or aiding and abetting any such acts.

Particular care must be taken when presenting information that has been obtained from an internet site.

Should this information not be correctly referenced, then you are guilty of plagiarism and will be penalized

accordingly.

With respect to projects/assignments, faculty reserves the right to randomly call upon any student and ask

them to defend their work orally.

Any assignment/exam which is found to contain plagiarism will automatically be awarded a grade of 0 (zero),

and an e-mail will be sent to the student or the student’s parents/tutors/sponsors. Depending on the

circumstances, additional penalties could be imposed (see LRM Academic Regulations, Section 11).

Submissions after the deadline will not be accepted, and the grade for the assignment will be 0 (zero).

Statement of authorship

Following the title page of your assignment there should be a page on which you sign a statement that the

work included in the assignment is your own work except where appropriately referenced. The following

statement should be used:

Statement of authorship

I certify that this assignment is my own work and contains no material which has been submitted as part of an

assignment in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no

material previously published or written by another person, except where due reference is made in the text of the

assignment.

Signed …………………………………………………………………….

Name……………………………………………………………………..

Student number. ……………………………………………………

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English skills

English Skills Full
Achievement

Good Reasonable Adequate Fail

Coherence/Structure/
Flow
Writing is structured.
Has a beginning and
end. Ideas are well
connected.
Clear flow – easy to
read

Effectively
organized.
Well-
structured with
good flow

Generally,
well
organized.
Sometimes
ideas are
not linked
together.

Structure
could be
better with
clearer
developme
nt for better
reading

Shows
some
organizatio
n – just
enough to
pass.

Not clearly
organized.
Difficult to
follow

Relevant Use of
Language
Writing uses specific
language used in
hospitality asked for by
assignment

Minimum
errors – wide
range of
appropriate
vocabulary

Good range
of
appropriate
vocabulary

More than
adequate
range used

Uses
limited
variety of
terms, and
is often
repetitive

Poor use or
no use of
specific
terms

Appropriate Tone
Required use of either
formal or informal style
of writing.

Appropriate
tone
throughout
and reflects
assignment
requirements

Tone
overall
appropriate

Some
inconsistent
use of
language

Not always
appropriate
therefore
not entirely
successful

Inappropriate
tone used in
most of the
task

Clarity & Accuracy
Writing is clear with no
confusing areas.

Extremely
clear
Well
developed &
expanded
upon

Slight
confusion
due to
minor
inaccuracy.
Ideas
overall
developed
well.

Occasional
confusion
due to
ideas not
being clear
but
message is
given.

At times,
difficult to
follow
and/or
repetitive

Difficult to
read due to
inaccuracies.

Impact/Effectiveness
on Reader
Impact on reader

Excellent Very
Positive

Positive Satisfactory
– just a
pass

Poor effect
on reader

Overall Appreciation
– Final %




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